First and foremost, I want to address the troubling abuse recorded and reported at one of our supplying farms. The behavior exhibited is not up to our standards, values, or culture. We cannot express enough how mortified and heartbroken we are over this. Fairlife seized all production of our products at this farm immediately and will be taking this unfortunate incident as a learning experience.
To ensure something like this never happens again, we have assembled an external team of independent experts in our Animal Welfare Advisory Council. Partnering with our supplying farms, the council's expertise ranges from animal health to bioethics and their experience in the dairy industry such as on-farm veterinary care. The council will be informing us of developments in science, technology, and ethics that we can make to improve animal welfare in our entire supply chain.
Immediately after discontinuing our partnership with this supply farm, all our farms underwent an independent audit. These audits, conducted separately from those Fairlife does, are unannounced and done regularly. If any issues are found during the audit, there is a clear plan for improvement and action is to be taken swiftly. Follow-up audits are done to verify corrections have been made.
We are dedicated to always raising the standards of our partnered farms. Fairlife only partners with suppliers equally dedicated to education focused on care and compassion for sentient beings. We also believe in enforcing these values from the top down with managers who practice and uphold these beliefs themselves. All supplying farms are trained regularly according to FARM Animal Care Program standards. Additionally, all supplying farms have installed cameras to be ethically monitored for improvements to be made about on-farm culture, training, and employee feedback. Finally, a 24/7 anonymous hotline has been set up to report any concerns of animal abuse or violations of worker policies.
Fairlife hopes that our transparency and our efforts made to be better will help you in forgiving us. We look forward to working with farms that are committed to continuously setting the bar higher just as much as we are and learning everyday together. Being leaders in our industry and animal welfare means a better product that you can trust to put your money behind.
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